Tom Brady has spent decades building one of the most carefully crafted brands in sports. So naturally, his latest business venture is called Good Nut.
The NFL legend has teamed up with Gopuff to launch a new line of organic coconut water, and judging by the marketing campaign, everyone involved is fully aware of the jokes that are about to follow.
Yes. It’s really called Good Nut.
In fact, the brand’s launch video is built entirely around Brady trying very hard not to say the product’s name out loud. He spends the ad discussing the quality ingredients, hydration benefits, and premium taste. Because “when you have a product this good, it doesn’t matter what it’s called.”
Frankly, there was no other way to market this. But we’re going to say it again: it’s called Good Nut.
“Hydration has always been a big part of my routine, and while coconut water has been a staple for me, I knew we could take it to a completely different level by teaming up with Gopuff,” Brady said in a statement.
The drink is made from organic Vietnamese coconuts and contains no added sugars, sweeteners, or artificial ingredients.
Good Nut launches in three flavors:
- Original Coconut Water — for people who just want coconut water.
- Sparkling Coconut Water — for people who want coconut water but make it fizzy.
- Chocolate Coconut Water — for people who apparently looked at chocolate milk and thought, “What if this was coconut water instead?”
The chocolate variety is particularly notable because Gopuff says it’s the first certified organic chocolate coconut water on the market. It’s also reportedly the flavor that inspired the entire venture after Brady told the company how much he enjoys drinking chocolate coconut water.
Which means we are all here because Tom Brady had a beverage preference.
“Good Nut started with Tom telling us about how much he loves drinking chocolate coconut water,” said Tyler Stewart, Gopuff’s Head of Marketing. “We quickly realized there was an opportunity to shake up the category with a product that tastes incredible, uses great ingredients, and has a bold brand that gets people talking.”
Mission accomplished.
The product is available exclusively through Gopuff and can be delivered in as little as 15 minutes. So whether you’re recovering from a workout, looking for a mid-afternoon refreshment, or simply curious about what it feels like to order “Good Nut” to your front door, Brady has you covered.