North West’s new music video will make you love her.
The 13-year-old—eldest daughter of Kim Kardashian and Kanye West—dropped the creepy visuals for her song “Aishite” on Aug. 7, which features her haunting an abandoned school and arcade as she forlornly sings, “Just love me / Everyone betrays me.”
Donning her signature blue hair and facial piercings, North looks defiantly at the camera as she belts out her song. The eerie setting is similar to that of a horror anime series, with blood dripping down the screen throughout the video.
And as she wanders around these liminal spaces, her face comes in and out of focus as she mourns how she “can’t be no one’s friend / I can’t let nobody in.”
Indeed, the edgy song comes from North’s angsty debut EP N0rth4evr, which she released on May 1. Throughout the project, she sings about her experience as a child of celebrity.