The upcoming release of Grand Theft Auto VI is drawing closer with each passing day, and November really doesn’t seem very far away at all, given how long we’ve already been waiting in the wings. That said, we know very little about what the final product is actually going to be like, which is a slight concern given that we’re six months out from the big day.
Happily, there are some small signs of movement, not least backend uploads to the PlayStation and Xbox stores which mark the first step to the game being made available for purchase. Now, more information has come to light from the game’s publisher, that should come as good news to fans who were concerned about the pricing.
As first reported by IGN, Take-Two Interactive CEO Strauss Zelnick recently appeared at the iicon conference for game development executives, and he shared some interesting tidbits with the audience, including on the company’s approach to pricing something as complex and popular as GTA VI.
“Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery. How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.”
“If you look at it through that lens, that doesn’t make a whole lot of sense. But that isn’t the lens through which we look. Instead, we look at… how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable.”
It’s actually quite an encouraging stance to take, and though he wouldn’t go as far as naming the specific price that they are planning to list GTA VI for, it seems unlikely that we are getting the previously mooted hyper-premium $100 price point for the standard edition of the game.
The fact remains that if Rockstar and Take-Two can deliver the game that everyone is expecting with GTA VI, then there are plenty of folks out there who would pay $100 or more to get involved in the action. That doesn’t mean that they should do that, not least because of the slightly terrifying precedent it might set in an industry that’s already buckling under its own weight.
- Released
-
November 19, 2026
- ESRB
-
Rating Pending – Likely Mature 17+
- Engine
-
Rockstar Advanced Game Engine (RAGE)
- Multiplayer
-
Online Multiplayer