American brand Tommy Hilfiger & Sofia Richie launch Summer ’24 line

American brand Tommy Hilfiger & Sofia Richie launch Summer ’24 line

Fashion



American brand Tommy Hilfiger & Sofia Richie launch Summer ’24 line

Tommy Hilfiger presents its Summer 2024 collection and campaign curated by global style icon Sofia Richie Grainge. As part of a multi-year deal with Sofia, the Sofia for Tommy capsule is a personal invitation to explore the codes of summer dressing through a shared vision of effortless style. Perfect for both coastal getaways and city chic staycations, this definitive summer edit ensures your seasonal packing is a breeze.

“Tommy’s summer collection has all the components for the ultimate summer wardrobe,” said Sofia Richie Grainge. “This selection of cute, light warm-weather classics is designed to elevate your style and make you feel free and confident. This is my handpicked selection for a perfect summer moment.”

“Sofia has impeccable style that is inspiring a generation,” said Tommy Hilfiger. “I’m so excited to see our summer collection through her eyes as she brings her personal perspective to this edit. It’s laid back, sophisticated charm presents an authentic vision for American style.”

Tommy Hilfiger’s Summer 2024 collection, featuring a 12-piece capsule that blends her luxurious style with classic American cool.
The collection includes summer staples like a crochet midi-dress, linen blazer, and reversible bikinis, plus trendy accessories such as penny loafers and chic sunglasses, showcasing her vision for effortless summer elegance.

The 12-piece collection fuses Grainge’s taste for accessible luxury with the brand’s Classic American Cool style. Summer elegance is captured with an airy crochet midi-dress, and linen blazer and pants. The white Oxford shirt, varsity T-Shirts and reversible bikini remain summer staples, while the latest accessory trends include penny loafers, chic sunglasses and leather bags.

Sofia’s impeccably curated summer edit capsule is part of a two-year collaboration as a TOMMY HILFIGER Womenswear brand ambassador. Possessing a natural affinity for style inspiring a generation, Sofia brings a refined vision, natural optimism and taste for accessible luxury to the brand’s Classic American Cool DNA through Summer 2024 and beyond.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)




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