Hannah Chody x Saie Bellini SuperSuede Baked Eyeshadow Launch

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Just as Laney described this shade as a “true co-creation,” Hannah added that the collaboration was “the perfect fit.”

She shared, “I built an amazing connection with the Saie team and the founder, Laney, at their Camp Saie Trip in 2024 and we stayed in touch. When they began to develop their SuperSuede eyeshadow line, they reached out to collaborate on a shade together. It felt like the perfect fit!”

The brand’s SuperSuede Eyeshadow offers a suede-like veil of dimension that we don’t often see in other traditional shadows thanks to the baking process.

Laney explained, “SuperSuede completely redefines powder eyeshadow through our unique Italian baking process. It starts as a luscious cream before being baked into an ultra-fine, weightless powder—giving you the rich, foolproof blendability of a cream with the long-lasting stay of a powder. It delivers up to 16 hours of wear with zero creasing, smudging, or fading, and because it’s packed with skin-loving ingredients, it glides on seamlessly without ever looking dry or chalky.”

“It was such an honor to travel to Italy with Saie and physically go to the lab to develop the perfect shade. I love how collaborative the process was from start to finish and seeing how intentionally the eyeshadows are made was such an amazing experience,” Hannah shared. “I got to tweak several iterations of shades with the Product Development team and other experts in the lab until we landed on our final shade, Bellini, which was unbelievably special.”



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