Founded in 2005, the brand has achieved global recognition for its bold, artistic designs and viral products, such as the iconic Chihuahua bag. The ASOS collection strongly focuses on animal prints and features 120 womenswear options, with a playful mix of accessories, footwear, and clothing.
ASOS has launched Spanish brand Bimba Y Lola, known for bold, artistic designs like the iconic Chihuahua bag.
The collection features 120 womenswear options, including clothing, accessories, and footwear, with a focus on animal prints.
Both brands highlight creativity and innovation, aiming to reach fashion-loving, global audiences as part of ASOS’ premium offering strategy.
Shazmeen Malik, Brands Director at ASOS, said: “With its innovative and irreverent vibe and styles, BIMBA Y LOLA is a brand that we believe will strongly resonate with our fashion-loving customers. The fresh way our team has styled and shot the product captures the essence of the brand, and we’re excited to add this partnership to our expanding premium offering.”
Elena Montenegro, Digital Director at BIMBA Y LOLA said: “We are thrilled to see BIMBA Y LOLA on ASOS, a brand that shares our core values of creativity, inclusivity, and innovation. This partnership allows us to meet new audiences around the world, who love to play and express themselves with fashion.”
The launch ties into ASOS’s strategy to offer customers the best and most relevant product, including a curated assortment of accessible premium brands to fashion lovers at ASOS.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)