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As shopping editors, our job here at E! is to bring you the latest and greatest products. That means scouring the internet for anything that’s going viral. And thanks to TikTok, there’s no shortage of makeup products users can’t stop raving about.
Luckily, you don’t have to scroll for hours on end to find these viral makeup picks, because we’ve done that for you! From drugstore to luxury items, we’ve rounded up the top makeup products that are viral on TikTok.
The internet is currently loving Moira Cosmetics due to its range of high-quality products — sans the high price tag. Two products that stand out are the Chroma Light shadows, which come in tons of sparkly, pigmented shades, and the loose setting powder that one E! shopping writer says is dry-skin approved.
Another affordable beauty brand TikTok loves is by famed fashion designer Jason Wu. While the line offers everything from skin tints to eyeshadow palettes, people can’t stop raving about the brand’s award-winning faux freckle product and its hydrating gloss.
Looking for false lashes? Try a pair from LoveSeen, founded by Real Housewives of New York star Jenna Lyons. She’s created both subtle individual lashes perfect for daytime wear and bold strip lashes for nighttime looks.
If you’ve been tempted by all of the makeup you see during your pre-bedtime scroll on TikTok but don’t know which products are worth adding to your cart, we’ve got you covered.
Keep reading for a list of the best TikTok viral makeup.