Located in the iconic shopping and cultural destinations of Myendong main street, the store spreads over around 1,580 square meters, consisting of 6 floors, including an underground fitting room lounge. The space features several elevated architectural details such as an iconic wooden staircase, a beautiful outdoor terrace, and spacious, welcoming fitting rooms.
H&M’s Myeongdong store spans 1,580 square meters over six floors, including an underground fitting room lounge.
It offers an elevated shopping experience with curated fashion-forward womenswear and menswear, enhanced styling, and advanced in-store technology.
The store introduces immersive and smart fitting rooms, providing a 360 sensory experience.
The newly opened store introduces an immersive fitting room and smart fitting rooms. The immersive fitting room offers a 360 visual and auditory sensory experience, allowing customers to immerse and express themselves by creating and sharing stories with various moods.
In smart fitting rooms, mirrors automatically identify customers’ products, and allow for additional colours or sizes to be requested and brought to the fitting room cabins by a Sales Advisor. The mirror also offers a seamless omni experience by enabling ordering from H&M’s online store at hm.com.
“We are delighted to open a new H&M store in Myeongdong, one of the most iconic areas of culture in Seoul, Korea. We believe customers will appreciate the elevated shopping experience, and find their own favourite pieces from the store’s array of fashion to celebrate self-expression. We look forward to seeing you again in Myeongdong!”
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)