The gross profit totalled SEK 121,821 million, with the gross margin unchanged at 53.4 per cent. Selling and administrative expenses declined 4 per cent to SEK 103,292 million (~$11.7 billion).
H&M has improved profitability in FY25 despite currency headwinds, with local-currency sales up 2 per cent and operating margin rising to 8.1 per cent.
Cost control, inventory optimisation and strong European demand supported earnings.
Q4 margins strengthened sharply, while store rationalisation and sustainability progress remained key strategic pillars.
The operating profit increased to SEK 18,395 million from SEK 17,306 million, lifting the operating margin to 8.1 per cent from 7.4 per cent. Profit after tax rose to SEK 12,085 million, corresponding to earnings per share of SEK 7.58. Cash flow from operating activities after working capital changes amounted to SEK 31,120 million, H&M said in a press release.
Region-wise, Western Europe remained the largest market at SEK 79,195 million, with flat sales in SEK but 2 per cent growth in local currencies, indicating stable core demand. Eastern and Southern Europe delivered the strongest underlying growth, with local currency sales rising 4 per cent and 5 per cent respectively for the full fiscal. The Nordics recorded a 1 per cent decline in local currencies, reflecting a more mature home market. North and South America saw softer demand, with sales down 5 per cent in SEK and 1 per cent in local currencies, while Asia, Oceania and Africa declined 7 per cent in SEK and 1 per cent in local currencies, impacted by weaker markets and FX effects.
The store network continued to be optimised, with total stores falling to 4,101 from 4,253, a net reduction of 152 stores YoY. The largest closures were in Asia, Oceania and Africa, followed by Western Europe, while North and South America was the only region to add stores.
In the fourth quarter of FY25, sales increased 2 per cent in local currencies, even as the store base was around 4 per cent smaller YoY. In SEK terms, Q4 net sales declined to SEK 59,221 million from SEK 62,193 million, reflecting a negative currency translation impact of around 7 percentage points due to the stronger krona.
The gross margin improved to 55.9 per cent from 54.6 per cent, while operating profit surged 38 per cent to SEK 6,364 million, lifting the operating margin to 10.7 per cent. Profit after tax rose to SEK 4,332 million, or SEK 2.72 per share. Inventory levels declined 12 per cent YoY to SEK 35,427 million, signalling improved stock efficiency.
On sustainability, H&M said its Scope 3 greenhouse gas emissions fell by around 30 per cent in 2025 compared with the 2019 baseline, keeping the group on track to meet its 56 per cent reduction target by 2030. The company was A-listed by CDP for climate and water during the year.
Looking ahead, H&M expects sales between December 1, 2025, and January 31, 2026, to decline 2 per cent in local currencies, citing strong Black Friday sales, weaker December demand and a negative calendar effect linked to the timing of the Chinese New Year. Capital expenditure for 2026 is planned at SEK 9-10 billion, focused on store upgrades, technology infrastructure and the gradual rollout of new logistics solutions in Europe.
“Our work in 2025 has gradually contributed to positive development towards all our long-term targets. The sales trend is positive over the year as a whole, and earnings strengthened in the second half,” said Daniel Erver, CEO of H&M.
Fibre2Fashion News Desk (SG)