Levi’s has released its annual Pride Collection along with a promotional video entitled “Meet You in the Park.”
“We’re taught to not take up space, we’re taught to be quiet,” a voiceover says in the ad, which doesn’t explicitly mention LGBTQ+ identities. “But there’s something about being in your body that makes you want to just like be proud and take up that space.”
The collection itself is designed by LGBTQ+ people and includes rainbow colors and triangles, symbols associated with the LGBTQ+ community.
“This year, our Pride collection shines a light on togetherness and the importance of safe spaces for all LGBTQIA+ folks,” Levi’s said in a statement, adding that the pieces in the collection “honor efforts by the LGBTQ+ community to reclaim and define for themselves symbols that have had different and, at times, fraught meanings throughout history but that continue to carry profound significance in modern LGBTQ+ communities and advocacy.”
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Converse’s lineup includes eight different designs. They’re available in both adult and children’s sizes.
Levi’s also made a donation of $100,000 to the organization Outright International, a nonprofit that fights for LGBTQ+ rights globally.