The UNIQLO x Marimekko Summer 2024 limited-edition collection includes items for all ages from women to children and babies. The assortment offers a wide array of comfortable dresses, T-shirts and skirts. To perfect the looks, the line also features matching accessories, including the popular round mini shoulder bags in different Marimekko prints.
“The overarching theme for this collection is the idea of a joyful summer picnic with friends and family. We are excited to bring some of our iconic archive prints to this colorful selection of UNIQLO’s easy summer dresses, matching accessories and more. Each item reflects the bold and optimistic lifestyle philosophy that Marimekko’s print design is known for. Our earlier collaborations with UNIQLO have given us the opportunity to share Marimekko’s art of printmaking to a wide, global audience, and therefore we are excited to continue working together,” says Marimekko’s Chief Creative Director Rebekka Bay.
Marimekko and UNIQLO launch a new limited-edition collaboration collection for Summer 2024, featuring iconic Marimekko prints on UNIQLO’s comfortable pieces.
Available globally from May 2, the collection reflects a joyful summer picnic theme with items for all ages.
Marimekko x UNIQLO collab boosts brand, earns revenue, extends successful partnership.
“We are delighted to collaborate with Marimekko once again this summer. The Marimekko prints feature patterns that are inspired by nature. For this collection we chose a selection of prints that would be perfect for the seasons when the sun is shining. The latest lineup includes items for women and girls as well as babies. I hope everyone enjoys the UNIQLO x Marimekko collection for the sunny and cheerful season ahead,” commented Yukihiro Katsuta, Head of Research & Development, UNIQLO.
The collection includes Marimekko’s patterns fit for summer from three different decades: 1950s, 1960s and 1970s. Melooni (melon) and Ruukku (pot for flowers) by Maija Isola, Pentti Rinta’s wavy Lirinä (the sound of gurgling water) and minimalistic Asema (station), Demeter print from the 1970s by Katsuji Wakisaka, and adding the final touch to the collection is Vuokko Eskolin-Nurmesniemi’s striped classic Galleria (gallery).
Limited-edition UNIQLO x Marimekko Summer 2024 collaboration collection will be available in UNIQLO stores and at online stores (uniqlo.com) globally where it operates from 2 May 2024 onward. The launch date differs from country to country.
Limited-edition brand collaborations increase Marimekko’s international brand awareness and this way support Marimekko’s international growth strategy. In addition, brand collaboration collections typically generate licensing income to Marimekko. Licensing income from the collaboration with UNIQLO has been recognized as revenue for Marimekko in the Asia-Pacific region in the second, third and fourth quarter of 2023.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)