Vineet Singh Hukmani’s “Run Run Run” is, at its heart, an irresistibly catchy pop song. The electronic instrumentation and accompanying visuals are attractive window dressing increasing the allure of his new single, but it’s solid songwriting fundamentals with mass appeal ultimately driving the train. It heralds yet another new chapter in the career of a genuine songwriting phenomenon and likely sets the stage for another triumph. He’s already had many with a string of #1 global hit singles under his belt unmatched by any performer in recent memory.
It’s impressive that his ambition doesn’t stop there. Countless other songwriters would be more than content with songwriting achievement, but Hukmani wants more. His vision for “Run Run Run” positions the single as an entertaining introduction to a multiverse encompassing animated film and an accompanying comic book. He builds the narrative around the superhero character of Run Storm in a 3D meets animation film depicting the character’s adventures. Hukmani’s wildly imaginative creativity fuels this idea as no other performer could.
The song’s relentless electronic pulse has undeniable urgency. It engages listeners on a physical level from the outset and Hukmani tailors the lyrics to serve the arrangement with expert skill. He has a pronounced penchant for writing in a percussive fashion and his voice hammers away at listeners without ever overwhelming them. There’s no lack of warmth in his musical attack as well. The synthesizers and pre-programmed instruments have a heated, all-enveloping sound that surrounds and carries you away.
Writing from a first person perspective gives the song added urgency. Hukmani has a talent for placing listeners in the “head” of first person driven narratives and this is one of the best examples of it in his growing discography. It isn’t restricted by his Indian heritage; Hukmani excels writing songs that cross any real or imagined cultural divides. This has global, rather than regional, appeal.
The polish of the overall production will serve both the comic book and film well. It isn’t difficult envisioning this cut working as a centerpiece number for the latter as it has a distinct cinematic flavor. He never succumbs to self-indulgence. There’s a remarkable amount of tasteful restraint characterizing this track – lesser talents would have adopted a far more heavy-handed approach than what Hukmani offers us.
LINK TREE: https://linktr.ee/RunStorm
It’s illustrative of his ambition. Vineet Singh Hukmani isn’t content with milking time-tested paradigms and business as usual. He’s expanding the range of what music artists are capable of with multi-media presentations providing a fully immersive experience. Pulling this off without losing sight of the song itself is no small feat. His releases can stand alongside the work of top-flight mainstream artists without losing any of their luster.
“Run Run Run” is the first salvo from what promises to be one of the most formidable releases in recent memory. Vineet Singh Hukmani is working near or at the peak of his considerable powers and creates work that any open minded listener (or viewer) can enjoy without reservation. Get in on the ground floor of this release, because it’s going to be the talk of the indie music world soon enough.
Jodi Marxbury