Did it all start with Sonja Morgan’s toaster ovens? Long gone are the days where the Real Housewives of New York star was trying to organize the business venture. She went as far as to present a prototype on the show in 2016, but the project was halted. Currently, Sonja is not sure if or when she will continue with it.
RHONY fans wondered whether it was all for a story line, because the whole endeavor seemed so disjointed. Sonja, of course, was just functioning in her own disorganized, chaotic manner and it was entertaining reality TV fodder at the very least.
Nowadays, it seems like everyone has to come up with some business venture. Real Housewives of Potomac stars Wendy Osefo and Karen Huger are competing in the candle and home fragrances market. Gina Kirschenheiter started a skincare line on the Real Housewives of Orange County, and one state over, Whitney Rose is representing Real Housewives of Salt Lake City in the same market.
In real time, these business ventures seem to be doing well. But these ladies are onscreen bumbling through business meetings, unaware of basic financials and the direction of their business. Let’s chalk that up to story lines and editing, because despite what has been shown on Real Housewives of Salt Lake City, Whitney’s business is booming. Or so says her cousin, Heather Gay.
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On the Second Season of RHOSLC, Whitney revealed the dire financial risks she had taken to rebrand her Iris + Beau business into Wild Rose Beauty. “When I say everything is riding on the successful launch of Wild Rose Beauty, I’m not exaggerating,” she said on a recent episode, “I have spent my family’s entire savings, plus some…upwards of hundreds of thousands.” Also, Whitney had opened a $1 million line of credit to finance the venture.
With that kind of risk, one would think Whitney would be better prepared than to have a launch party without any evidence of the new products, or even a visible logo. She showed up to the photo shoot looking AMAZING! But the products got zero screen time. Was that poor planning on Whitney’s part or a manufactured story line?
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With fans voicing their concern, Heather appeared on a recent episode of Watch What Happens Live to address the issue. Host Andy Cohen asked the Beauty Lab owner, “What is your reaction to how the Wild Rose rebrand is going?” She answered, “It’s great. she actually had her biggest day ever. I actually sent her a bouquet of flowers to celebrate it.”
Just to clarify, Andy followed up with, “Oh, that’s great. So, viewers should not worry about that?” Heather confirmed Whitney’s success. She answered, “No, she’s a smart, smart business lady.”
It’s success behind the scenes then.
TELL US- WHAT DO YOU THINK OF WHITNEY’S REBRAND? WHAT DID YOU THINK OF HER PHOTO SHOOT? ARE YOU SURPRISED TO HEAR HER BUSINESS IS DOING WELL?
[Photo Credit: Bravo]