Facebook has announced sweeping changes to its Facebook Live platform, including plans to let artists charge for entry to concert livestreams. Other changes include the return of Live With, which allows co-hosts to join a stream, and the integration of livestreams into online-only event pages.
The company has not detailed the Facebook Live payment system or when it will come into effect, so its commission rate remains to be seen. Under the same plan, events such as classes and conferences will also be able to collect payment. In the meantime, donation links have been activated for streams benefitting nonprofits, according to the announcement. When reached by Pitchfork, a spokesperson for Facebook said the company will announce more details on the endeavor when it has them.
The online concert industry has been forced into overdrive amid the coronavirus outbreak, with artists across the spectrum live-streaming concerts, usually for free. Platforms such as Stagelt offer payment and tipping options, while some artists—including Erykah Badu—have found ways to charge for access through conventional channels like Instagram and YouTube.
Read “How Livestreaming Is Bridging the Gap Between Bands and Fans During the Coronavirus Outbreak” on the Pitch.